To support individuals and couples with appropriate tools to augment their armamentarium in building families naturally by application of bio-medical engineering in research, design, manufacturing, and sales of instruments that aid in conception. To strive without reserve for the greatest possible reliability and quality in our products; to be the unsurpassed standard of comparison and to be recognized as a company of dedication, honesty, integrity, and service. To recognize the personal worth of employees by providing an employment framework that allow personal satisfaction in work accomplished, security, advancement opportunity, and means to share in the company’s success. To maintain good citizenship as a company. We measure our success by the ability of our company to offer a means for customers to improve their wellness by taking fertility and intimate matters into their own hands.